CRMs know an impressive amount about people who already know you.
The relationship starts before somebody becomes a row in a database.
Name. Email. Phone. Last contact. Notes. Customer history. Follow-up. Beautifully organized. Sensible shoes. Probably owns a label maker. Meanwhile, social media is outside making noise. People are seeing your work, sharing it, commenting on it, asking friends about you and deciding whether the business looks interesting enough to investigate. One side knows everything about the customer relationship. The other side is helping create it. For reasons nobody completely understands, we've traditionally kept them in separate rooms.
So we let CRM thinking and social media have a baby.
CRM brought the responsible genes: customers, history, organization, payments, follow-up and knowing what the hell happened last Tuesday. Social brought discovery, content, sharing, personality and the inconvenient fact that customers are actual humans who like seeing what they're buying. LawnJobOS connects those worlds through a public Social Booking Platform. Customers can discover the business, see its work, follow what it's doing, explore services and move toward booking without leaving the relationship behind. Once they're customers, the responsible side takes over without killing the social one. Bookings, Smart Quotes, calendar, payments and customer history stay connected while posts, messaging, reviews, promotions and rebooking keep the relationship alive.
Mom's fun. Dad brought a spreadsheet. DISCOVER → FOLLOW → BOOK → MANAGE → CONNECT → REBOOK
- Meet Them Before They're Customers — Give people somewhere to discover your business, see the work and explore services before there's a contact record to lovingly organize.
- Put the Relationship in Public — Posts, services, reviews and your business page let customers interact with the business instead of remaining blissfully unaware of your excellent CRM.
- Turn Attention Into Customers — Connect what people see to something they can book, quote or buy rather than handing social attention to another system.
- Remember What Happened — Keep customers, bookings, messages and business history connected after somebody actually becomes a customer.
- Stay Useful After the Job — Reviews, promotions, posts and rebooking give the relationship somewhere to go besides the archive folder.
- Run Both Sides — The public business and the operating business can finally acknowledge each other's existence.
The customer journey has a front half.
- CRM Waiting Patiently
- Everything is ready to manage the customer beautifully. We are currently experiencing a minor shortage of customers.
- Social Having All the Fun
- Attention, conversations, photos, recommendations and actual human behaviour happening somewhere your customer software can't see.
- You Playing Matchmaker
- Copy the lead. Update the contact. Send the link. Check the DM. Add the note. Apparently CRM and social agreed their relationship would be long-distance.
“CRM software made sense to me. Social media made sense to me. What didn't make sense was why one managed the customer while the other helped create the customer and neither seemed particularly interested in talking.”
Your CRM doesn't need more personality. Your business does.
Connect customer management to the public, social and bookable business customers actually interact with.